It’s not exactly true that we think meetings are inherently horrible, but time and time again we all find ourselves helplessly stuck in meetings spent of ideas, with new information scarce and outcomes about as positive as it’s ever going to get.
It’s for situations like these that we came up with what we believe could very well be the ultimate productivity tool: the Cost of Meeting App. Conversation starter, pointless meeting ender, creativity saviour and time liberator.
Contrary to popular belief this wasn’t just an average day in the life of a Shoreditch digital agency. We were filming the opening scene of our new showreel, which we’re pleased to be unveiling here today after a lot of hard work from all involved.
We hope you’ll agree that it’s no ordinary showreel.
Our aim was to create a film that showcased to the outside world some of the work we’re most proud of, as well as giving people a glimpse of the creative magic makes us tick here at LBi.
Rather than a showreel, we wanted to create a ‘Show Real’.
It was important to us to create something that reflected the breadth of our services in the most interesting and engaging way possible. We wanted to show off our talented people, our skills and the unique way we blend all our expertise together to build business value for clients like Puma, Sony Ericsson and Skype.
To do this we created a narrative around the unicorn. To us the unicorn symbolises the never-ending quest for digital mastery. It represents our ability to help companies of all shapes and sizes decide What’s Next … and then take them there.
We’ve tried to bring this theme to life in our Show Real. Like most agencies these days we work mostly in digital, but for this project we stepped away from our screens, went lo-tech, and tried to do as much as possible for real.
To that end we’ve built up, propped up and acted out a series of vignettes representing some of our best bits. From a machine made of brik-a-brak to a projection mapping installation and a live unicorn, this has been a project involving lots of LBi people, lots of work, and lots of fun.
It’s been an adventure, and we’re incredibly proud of what we’ve created.
We hope you enjoy watching it as much as we’ve enjoyed making it because – in the end – you’ll be the judge.
Credits
Lead LBi Creative Team
Thea Hamrén and Emil Rydberg
Director
Fredrik Forrest
D.O.P
Simon Rudholm
Sound Design
Kungen & Hertigen
Producers
Ashley Cohen and Debbie Lee
+ all lost boys & girls that’s helped build, act out and make this film happen.
Largest Independent Global Marketing and Technology Agency Taps Mr Youth to Strengthen Social Media, Experiential and Word of Mouth Marketing Offering
Amsterdam / New York – 14 November 2011 - LBi International N.V. (NYSE Euronext: LBI), the largest independent global marketing and technology agency with operations in 16 countries, today announced that it has acquired leading social media and marketing agency Mr Youth in the US.
The acquisition perfectly fits LBi’s philosophy of blending marketing and technology services in-house. Mr Youth’s integration into LBi adds breadth and depth to the agency’s already significant social media offering, capabilities made more urgent through several significant client wins this year. Including a performance-contingent pay-out structure, the transaction is valued between $40-50 million and will immediately contribute positively to LBi’s earnings per share.
Founded in 2002 by Matt Britton, New York-based Mr Youth assists clients in driving engagement with the new generation of consumers and creating lasting brand advocacy through non-traditional channels including social media, experiential, and word of mouth marketing. The agency specializes in creating interactive brand experiences. It connects consumers through shared passions and interests, empowers them and encourages peer-to-peer recommendations with friends, families and others across the social graph.
Over the years, Mr Youth saw rapid expansion of its business and has consistently grown greater than 20 per cent year on year over the past three years, with 2011 annual sales expected to come in at approximately $25 million. The agency was recently ranked 7th among Fast Company’s “Most Innovative Companies in Advertising and Marketing” in the world.
Contacts
Luke Taylor, CEO, LBi International N.V.
+44 20 7063 6465, luke.taylor@LBi.com
The International Academy of Digital Arts and Sciencesannounced that the Secret Annex Online has won a golden Lovie Award in the category Charitable Organisations / Non-Profit and The Anne Frank Timeline has won silver in the Education category. LBi Lost Boys and the Anne Frank House worked together in close cooperation on The Secret Annex Online and the Anne Frank Timeline.
The Lovie Awards are the European Webby Awards and are awarded annually for the best online work in Europe. The Lovie Awards (a “sister award” to the Webbys) are awarded for outstanding online work in Europe. This is the first year that these awards have been given. There were almost 700 entries from 20 different countries, 14 of which have received awards. The winners will be honoured at a ceremony in London on 11 November.
The Secret Annex Online is a virtual version of the building at 263 Prinsengracht in Amsterdam where Anne Frank was in hiding for more than two years and where she wrote her world famous diary. As with millions of other Jews, Anne did not survive the horrors of the concentration camps. Since its launch in 2010, 900,000 people have already visited the Secret Annex Online. Visitors stay on average for 17 minutes (!) on the site. The Lovie Award is the fifth international prize won by the Secret Annex Online. Previous prizes include the Adobe Max Award, the European Mixx Award, a Red Dot Design Award and a prestigious Webby Award.
The Anne Frank Timeline is a visual timeline which places Anne Frank’s story in the context of important historical events. The Anne Frank Timeline starts in 1914 with the outbreak of the First World War and Otto Frank’s conscription into the German army. It describes Anne Frank’s story, the period in hiding during the Second World War and continues through to today including the significance of the diary and the Anne Frank House.
Media Week has featured LBi Chief Media Officer and Bigmouthmedia CEO Lyndsay Menzies in this week’s My Media Week column.
Lyndsay Menzies: Chief Media Officer at LBi and Bigmouthmedia
The ‘week in the life of’ feature takes a peek at Lyndsay’s role and how she keeps tabs on some exciting global initiatives, while balancing her management responsibilities and client meetings as she travels between Edinburgh, London, the US and Paris. All the while working at getting into shape for a quickly approaching holiday and following the advice of a ‘food doctor’ who seems only interested in getting her to stick to a diet of ‘dust and air’.
Visit an 
