D2NA (DigitasLBi) lands the Nissan West Europe project
D2NA (Digitas Dialog Nissan Agency), a specialised agency within the Publicis Groupe, was created to guide Nissan Europe with its digital strategy, social media and CRM. D2NA has a team of more than 90 people coming from Digitas France, Publicis Dialog and since the merge with LBi Group at the beginning of 2013, also from LBi Belgium and LBi Netherlands. They are responsible for the implementation of this strategy on all touch points with the web, mobile, offline and social networks on European level (24 countries). This unique group of expertise is gradually extended over the different local European regions: Germany, Switserland and Austria since the end of 2012 and from now on in France, Belgium, Luxemburg and the Netherlands.
After a competition between six agencies, D2NA has landed the contract with Nissan West-Europe and to answer the needs in the best way possible, D2NA West was created, a specialised and integrated ad hoc cell of 20 people spread over 4 countries.
D2NA West will be responisble for guiding the brand in determining and executing the digital strategy, social media and CRM on the 4 markets. The main role is here for a strong ambition with regards to performance and the will to put the innovation in the centre of discussions and projects.
Olivier Pierini, Directeur Marketing Communication Nissan West Europe: "We are looking for efficiency and optimalisation when managing the Digital Marketing of the 4 countries of Nissan West Europe. That's why we chose D2NA because they understand our business and their strategy vision is in line with our brand goals."
José Fernandez, Strategy Director LBi Belgium: "This success validates the force of the strategy integration model that was determined within the Publicis Groupe between Digitas and LBi. The focus is on the assets of D2NA which will serve Nissan on our local market with an ambitious strategy based on the strong culture that rests on technology and innovation."