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What we do
LBi is a marketing and technology agency blending insight and creativity to solve business problems. We work with many of the world’s best brands to help them define and execute their digital strategies. Our strength lies in our ability to together diverse teams of digital experts to suit any brief we call it blending, and it’s the special sauce that makes our full service proposition supremely useful to our clients.
Across our network of 26 offices in 16 countries, we have 1800 digital experts delivering powerful and measurable ideas across communications, service design, branded content, technology innovation, mobile, CRM,digital media planning and buying, social media, EPR, and hosting. Our unique Dashboard product now underpins most of our big client relationships, putting measurement and ROI at the heart of our engagements.
What we believe
We think it’s fair to say we now live in a digital world. The Internet changed the relationship between people and information, and revolutionised the relationship between people and brands. Old approaches to marketing just don’t cut the mustard with consumers anymore.
We think the biggest issue for brands these days is believability. It’s not good enough to demonstrate your proposition in advertising, you have to prove your value every day in demonstrable ways.
That’s why LBi exists. We’re a marketing and technology agency with the ability to manage brands digitally throughout the entire customer journey. We call it Building Believable Brands.
That means we’re set up to develop big creative ideas in the digital space, build and manage complex transactional websites, run complex CRM programmes, and even handle the media buying, planning, and EPR for blue chip companies. That’s why we have 450 people working in our London office. You just can’t be credible across all those services if you’re any smaller than that.
Where we come from
At LBi, we base our full service claim on our heritage, which lies in the pioneering early years of digital communications. Lost Boys, IconMediaLab, Framfab, Oyster, Wheel, Syrup and Special Ops in New York and latterly Bigmouthmedia have all brought their own areas of expertise from creativity, to consulting and media. The result is a vertically integrated digital agency with innovation at its heart and management teams in each market whose understanding of digital surpasses that of perhaps any other company.
